Make a Flyer — Get the Word Out About Your Event or Business

by Kim G on October 13, 2010

Got an upcoming event or want to publicize your business?  Is your business offering a new service or having a sale?  Then get the word out. . . make a flyer.  A flyer is a very common desktop publishing project that most people will need to create at some point.  But let’s face, we’ve all seen our share of really bad-looking flyers.  Text that’s too small, fuzzy clipart, 5 different fonts with underline and bold everywhere.  Just because you don’t have a budget for a graphic designer doesn’t mean you can’t produce a great looking flyer. Use these tips to create and print a professional-looking flyer.  Also,  See our video “How to Make A Flyer Using Microsoft Word” and “Make a Business Flyer” for design ideas.

1. Clearly state the main purpose or reason for the flyer (such as  “Fall Sale” or “New Services”).  Also, have a “Call to Action”. A call to action lets people know what you would like him or her to do after reading the flyer (such as “Call for an Appointment”, “Visit our New Location” or ” Visit our Website Today”)

2.  Use a good balance of text and pictures to give your flyer impact, and clearly communicate your message.

3.  Use quality photos and stay away from “cartoonish” clipart (unless you intend to convey humor).  Instead, use stock photos or professional vector art.  There are several websites that sell professional photos, and vector images for as little as $1 per image.  Some of these websites even offer some professional stock photos for free.   Most stock photo websites have a search function that will help you find the perfect photo to give your flyer a polished look.

4.  Keep font types to a minimum. Try and limit your fonts to about two, one for headlines and strong text and one for smaller text.

5.  Have good readability. This involves font selection, font size and paper or background color.  You want to ensure there is good contrast so that the reader can clearly see the wording on the page.

6.  Make sure you have good white space.  To much text and graphics may overwhelm your readers.  Avoid cramming too much detail on your flyer.

7. Use graphic design elements to accent your flyer. Experiment with gradients, shadow effect, subtle textures, backgrounds,  and other design features.  Don’t get carried away, though.  The design elements should not distract from the overall message.

8.  Print in the highest resolution you can afford. If you are home printing, ink and toner usage are always a consideration.  However, don’t ruin your flyer’s impact and design by displaying fuzzy images.

9.  Use quality paper. If you are selectively handing out flyers to potential customers, try and use quality, heavier-weight paper.  If you are mass distributing flyers,  get the highest quality paper your budget will allow.

10.  Use a template. If you are unsure of your design skills or want to ensure that your flyer looks professional, templates are an outstanding option.  There are so many professional, low cost templates available in a variety of layouts and in many different software formats.  You will not have a problem finding one that suits your needs.  Templates can be used “as-is” or as a good starting point to develop your own design.

These tips can help you create a professional-looking flyer to help publicize your business or event, and increase your bottom line.

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